Job Description

ZAP Infotech is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

Responsibilities:

• Keyword Research: Conduct keyword research to identify valuable search terms and phrases for SEO and Google Ads campaigns.
• On-Page SEO Optimization: Assist in optimizing website content for improved search engine rankings, including meta tags, headings, and keyword placement.
• Off-Page SEO: Support off-page SEO efforts through link building, outreach, and content promotion to enhance website authority.
• Google Ads Campaign Management: Assist in setting up and managing Google Ads campaigns, including keyword selection, ad copywriting, and budget management.
• Analytics and Reporting: Monitor and analyze website traffic, SEO performance, and Google Ads campaigns using tools like Google Analytics and Google Ads dashboard.
• Competitor Analysis: Research and analyze competitor websites and digital marketing strategies to identify opportunities for improvement.
• Content Creation: Collaborate with the content team to create SEO-friendly blog posts, landing pages, and ad copy that align with keyword strategies.
• Ad Performance Optimization: Continuously optimize Google Ads campaigns to improve click-through rates, conversion rates, and overall ROI.
• Stay Updated: Stay informed about the latest trends, algorithms, and best practices in SEO and Google Ads.

Requirements:

• Currently pursuing a bachelor's degree in Marketing, Business, or a related field.
• Basic understanding of SEO principles and best practices.
• Familiarity with Google Ads or a strong desire to learn.
• Proficiency in Microsoft Office Suite.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Enthusiasm for digital marketing and a willingness to learn.

Benefits:

• Hands-on experience in SEO and Google Ads, with opportunities for skill development and training.
• Exposure to a dynamic and collaborative work environment.
• Mentorship from experienced digital marketing professionals.
• Potential for a future full-time position based on performance.

Required Skills

Internship Benefits